About Us

Rozan Hamideh and Sarah Hamideh, the Co-Founders of Saroza the Label

The Birth of Saroza the Label

As hijabis living in the U.S., we’ve always struggled to find clothing that truly reflects our values without compromising style. Whether it was layering endlessly or buying pieces that didn’t feel fully “us,” modest fashion always felt like a challenge — not a joy. That’s what sparked the vision for Saroza the Label

We created this brand with a simple but powerful goal: to make modest fashion easy, beautiful, and accessible. We want Saroza to be your one-stop destination for everything you need — from pants, dresses, tops, and blouses to abayas and hijabs — all thoughtfully curated with care.

Our mission goes beyond clothes. We’re building a space that celebrates modesty, embraces individuality, and helps women feel confident and seen. Every piece is chosen with intention, keeping both faith and fashion in mind.

This is more than a brand — it’s a reflection of who we are and who we’re becoming. One step at a time, and with so much heart behind it.

Welcome to Saroza the Label — where modest fashion feels right at home.