About Us

Rozan Hamideh
Co-Founder & Creative Director
Sarah Hamideh
Co-Founder & Brand Director

“We created Saroza for women who want to feel confident, modest, and effortlessly themselves — without having to choose between the two.”

Founded by sisters Rozan and Sarah Hamideh

Why We Created Saroza

As hijabis living in the U.S., we spent years trying to make pieces work — layering endlessly, settling for items that didn’t quite feel like us, and constantly choosing between modesty and style. We knew there had to be a better way.

That’s why we created Saroza — a brand designed to make modest fashion feel effortless, elevated, and truly personal.

Our vision was to build a brand that makes modest dressing easy and beautiful — a place where women can find thoughtfully designed pieces that fit their lifestyle without compromise. From everyday essentials to statement pieces, every collection is thoughtfully curated to blend sophistication, comfort, and modern modesty.

Our mission goes beyond clothing. We’re building a space that celebrates modesty, embraces individuality, and helps women feel confident in who they are — without compromise.

This brand is a reflection of our journey, and of the women we design for.

Welcome to Saroza the Label — where modest fashion finally feels like home.